What skin care products should I use in winter? Popular topics and scientific guides across the Internet
As the temperature drops sharply in winter, discussions on winter skin care have soared across the Internet in the past 10 days. Topics such as "#干 Skin Self-Help Guide#" and "#Winter Cream Recommendation#" have been read more than 500 million times on Xiaohongshu, Weibo and other platforms. The following is a comprehensive guide to winter skin care that combines the latest hot topics and expert advice.
1. Winter skin care hot spots data on the entire network (December 2023)

| platform | Hot search topics | amount of discussion | Popular ingredients |
|---|---|---|---|
| little red book | # seasonal bad face repair# | 12 million+ | Ceramide, squalane |
| #Correct usage of body lotion# | 8.6 million+ | Urea, shea butter | |
| Douyin | "Nourishing Skin with Oil" Tutorial | 6.5 million+ | Camellia oil, jojoba oil |
| Station B | Sensitive skin winter evaluation | 3.2 million+ | B5 Panthenol, Centella Asiatica |
2. List of essential skin care products for winter
1.Cleaning category: The popularity of amino acid cleansing (pH 5.5-6.5) has increased by 70%, and the Internet celebrity single product "Zhiben Shuyan Repairing Cleanser" has monthly sales of 100,000+
| Skin type | Recommended products | core ingredients |
|---|---|---|
| Dry | Kerun Moisturizing Cleansing Foam | Glycerin + maltitol |
| oily | Fulifang Silk Purifying Cleansing Cream | Jujube fruit extract |
2.Moisturizing: The search volume for facial cream increased by 200% year-on-year, and authoritative dermatologists recommend choosing products containingTriple moisturizing system(Moisture absorption + sealing + repair) product.
| Efficacy | price range | Representative products |
|---|---|---|
| Basic moisturizing | 100-300 yuan | Kiehl's High Moisturizing Cream |
| repair barrier | 300-500 yuan | La Mer Essence Cream |
3. Special reminder from experts
1. Winter skin caregolden ratio: Moisturizing ingredient (60%) + oil ingredient (30%) + active ingredient (10%)
2. Be wary of “skin care assassins”:
3. The latest research shows that when the ambient humidity is lower than 40%, additional supplementation is required.intercellular lipids(Ceramide:cholesterol:free fatty acid=3:1:1)
4. Solutions for different scenarios
| question | emergency plan | long term plan |
|---|---|---|
| Air-conditioned room drying | Avène spring water spray | Humidifier + Vaseline jelly |
| Mask friction | La Roche-Posay B5 Repair Cream | Cashmere mask lining |
According to the latest data from Beauty Practice, correct skin care in winter can increase skin moisture content by 35% and reduce transepidermal water loss by 42%. It is recommended to use it in the morning and eveningwater-oil-cream(morning) andWater-Essence-Thick Cream(nighttime) care routine.
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