Why is the jacket expensive

Why are windbreaker expensive? Revealing the value logic behind high-end outdoor equipment

In recent years, as the core equipment for outdoor sports, windbreakers have prices ranging from several hundred yuan to tens of thousands of yuan, and have even become a "social hard currency" for urban young people. Why can a seemingly simple waterproof jacket sell for a high price? This article combines hot topics and industry data on the entire network in the past 10 days to conduct structured analysis from the dimensions of materials, process, brand premium, etc.

1. Analysis of core cost composition

2. Comparison of the price of popular brands (2023 winter data)

3. Consumer purchasing decision factors

Based on the recent discussions on platforms such as Xiaohongshu and Weibo:

• Waterproof performance: The measured hydrostatic pressure value is ≥8000mm (storm level)
• Breathable index: High-end model can reach 15000g/㎡/24hr
• Detailed design: YKK waterproof zipper, three-dimensional hood, etc.
• Social attributes: Brands such as Archaeopteryx have become the "standard middle-class"

4. Industry trend observation

1.Blurry of professionalism and trends: The co-branded model between North and GUCCI is priced at over 30,000 yuan, and the second-hand market is 200% premium
2.Domestic substitution accelerates: Bosideng 2.0 series uses aviation technology materials, with a price exceeding 5,000 yuan
3.The rise of environmentally friendly materials: Recycled GORE-TEX fabric costs 30% higher than regular

5. Rational consumption suggestions

1. Non-professional demanders can choose domestic brands within 2,000 yuan
2. Pay attention to identifying "fake waterproof" products (no press strips/no seams seals)
3. Regular maintenance can extend service life (DWR coating repair, etc.)

Essentially, the high price of windbreaker isCutting-edge materials scienceandOutdoor safety engineeringThe value of When a piece of clothing can save lives on a snowy mountain of 8,000 meters, its price exceeds the scope of ordinary clothing. However, consumers still need to make rational choices based on actual needs to avoid paying for excessive premiums.

Roughness Tester