Hot topic in summer 2024: What brand of swimsuits are good-looking? An inventory of the latest trends across the Internet
With summer here, swimsuit shopping has become a hot topic. We have compiled the swimsuit brand trends that have been hotly discussed across the Internet in the past 10 days (as of June 2024), and combined social media popularity, e-commerce sales and fashion blogger recommendations to provide you with structured data analysis.
1. Top 5 most popular swimsuit brands on the Internet

| Ranking | brand | heat index | core selling point |
|---|---|---|---|
| 1 | ZAANEL | 98.5 | Environmentally friendly recycled materials + slim tailoring |
| 2 | Speedo | 95.2 | Professional competition style + quick-drying technology |
| 3 | Atlantic Beach | 89.7 | Retro polka dot design + UPF50 + sun protection |
| 4 | TYR | 87.3 | Athletes joint series |
| 5 | cupshe | 85.6 | Affordable Internet celebrity model + 72-hour fast delivery |
2. Recommended brands in different scenarios
| Usage scenarios | Recommended brands | price range | Hot search styles |
|---|---|---|---|
| island vacation | ZAANEL | ¥399-899 | "Seaweed green" split type |
| water sports | Speedo | ¥499-1299 | "Shark Skin" Racing Model |
| daily swimming pool | cupshe | ¥199-399 | "French square collar" one-piece |
| Beach posing | Atlantic Beach | ¥359-659 | "Cherry print" high waist style |
3. The five purchasing factors that consumers are most concerned about
According to data analysis from platforms such as Xiaohongshu and Douyin:
| focus | Proportion | Represent the brand |
|---|---|---|
| slimming effect | 38% | ZAANEL’s “3D tailoring” series |
| Sun protection properties | 25% | Ohui’s “titanium wire sunscreen” technology |
| Environmentally friendly material | 19% | Reformation’s regenerated nylon model |
| Quick drying speed | 12% | Speedo’s “Hydro” technology |
| Cost-effectiveness | 6% | Cupshe’s “Buy One Get One Free” Promotion |
4. Designer recommendations: 3 must-have styles this summer
1."Sculpture" one-piece swimsuit- The three-dimensional pleated design model cooperated by ZAANEL and the Central Academy of Fine Arts, with over 20,000 Xiaohongshu notes
2."Digital printing" split type- A gradient color series co-branded by Atlantic Beach and AI artist, with more than 100 million views on Douyin
3."Detachable shoulder strap" sports style- Speedo's new modular design supports 20 ways of wearing
5. Guide to purchasing pit avoidance
1. Pay attention to the chlorine tolerance index: for professional swimming pools, materials with a chlorine fiber content of ≥20% should be selected.
2. Check safety certification: high-quality swimwear should have OEKO-TEX® Standard 100 certification
3. Choose light colors carefully: According to tests, the transparency of white swimsuits increases by 47% after being soaked in water.
From the data point of view, swimsuit consumption in 2024 will show"Functional Fashion"and"Environmental Protection Everyday"Two major trends. It is recommended to give priority to products with UPF sun protection certification and made of recycled materials based on actual usage scenarios, which can not only ensure aesthetics but also comply with the concept of sustainable development.
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