What brand of fashionable sports shoes? Analysis of hot topics and trends on the Internet in the past 10 days
As the sports trend continues to heat up, trendy shoe brands have once again become the focus of consumers' attention. This article will combine the hot topic data of the entire Internet in the past 10 days (as of November 2023) to analyze the most popular sports shoe brands and their popular shoes for you, helping you quickly grasp the trend.
1. Top 5 popular fashion shoe brands
| Ranking | brand | Hot discussion index | Representative shoes |
|---|---|---|---|
| 1 | Nike | 98.5 | Air Jordan 1 Retro, Dunk Low |
| 2 | Adidas | 89.2 | Samba,Gazelle |
| 3 | New Balance | 85.7 | 550,2002R |
| 4 | Onitsuka Tiger | 78.3 | Mexico 66 |
| 5 | ASICS | 72.1 | GEL-Kayano 14 |
2. TOP3 Phenomenal Popular Shoes
| Shoe name | brand | price range | Hot search keywords |
|---|---|---|---|
| Adidas Samba | Adidas | 600-1200 yuan | #贝丝samesame #retrostyle |
| New Balance 550 | New Balance | 800-1500 yuan | #collegestyle #AimeLeone joint name |
| Nike Dunk Low | Nike | 900-2500 yuan | #pandacolor #streettrend |
3. Analysis of consumer purchasing motivations
According to social platform data statistics, the main motivations for consumers to choose trendy shoes recently can be divided into the following categories:
| motivation type | Proportion | Examples of typical comments |
|---|---|---|
| Trendy outfits | 42% | "These shoes go great with jeans!" |
| Star style | 28% | "Bella Hadid planted grass immediately after putting on her feet" |
| Collection value | 18% | "Limited numbered models must be purchased" |
| Actual wear | 12% | "The soles are really supportive" |
4. 2023 Winter Fashion Shoes Trend Forecast
Combining designer interviews and industry reports, the following trends may appear in the next three months:
1.Retro running shoes continue to gain momentum: 90s-style shoes will still dominate the mainstream, especially those with distressed craftsmanship
2.The rise of earth tones: Olive green, camel and other natural tones have replaced bright colors as new favorites
3.The popularity of joint models is divided: Top designers’ co-branded products maintain premium prices, while ordinary co-branded models return to rational prices
4.Combination of functionality and trend: Practical functions such as waterproof technology and temperature adjustment have become new marketing selling points
5. Comparison of popularity of purchasing channels
| Channel type | Price advantage | Authenticity guaranteed | Popular platforms |
|---|---|---|---|
| Official flagship store | ★★★ | ★★★★★ | Tmall, official website |
| Trendy brand buyer store | ★★ | ★★★★ | Dewu, StockX |
| Overseas purchasing agent | ★★★★ | ★★★ | Amazon Japan |
| second hand transaction | ★★★★★ | ★★ | Xianyu, red bulin |
Conclusion:The current fashion shoe market is showing a diversified development trend. Classic brands maintain their popularity through replicas, while emerging brands rely on differentiated designs to break through. It is recommended that consumers choose according to actual needs and avoid blindly following the trend of hype models. Before purchasing next time, you may wish to refer to our popularity data analysis to find trendy items that really suit you.
check the details
check the details
en
