What should you pay attention to when selling clothes?
How to successfully run a clothing store or brand in today's highly competitive clothing market? The following summarizes the key points for you from the aspects of market trends, product selection strategies, customer service, etc., combined with hot topics across the Internet in the past 10 days, to help you grasp the pulse of the industry.
1. Recent hot topics and market trends (data in the past 10 days)
| Ranking | hot topics | heat index | Related categories |
|---|---|---|---|
| 1 | The renaissance of national fashion design | 985,000 | Sweatshirt/Chinese elements |
| 2 | sustainable fashion | 762,000 | Eco-friendly fabric |
| 3 | dopamine outfit | 658,000 | Colorful items |
| 4 | Celebrities carry the same style | 534,000 | Designer style |
| 5 | Smart customized clothing | 421,000 | High-tech fabrics |
2. Core matters needing attention
1. Accurate positioning and product selection strategy
• Age stratification: Generation Z prefers national fashion/co-branded models, while those aged 35 and above pay more attention to quality and comfort.
• Price band distribution suggestions:
| Category | Recommended price range | Gross profit margin |
|---|---|---|
| T-shirt | 79-299 yuan | 45-60% |
| dress | 199-899 yuan | 50-65% |
| coat | 399-1599 yuan | 55-70% |
2. Key points of supply chain management
• Minimum order quantity control: It is recommended that the first cooperation order should not exceed 300 pieces
• Replenishment cycle: ensure that basic models can be replenished within 7 days, and popular models can be returned within 15 days.
• Quality inspection standards: refer to the latest "National Basic Safety Technical Specifications for Textile Products"
3. Key indicators of customer experience
| indicator | Excellent value | Industry average |
|---|---|---|
| Try-on conversion rate | ≥35% | 22% |
| Return and exchange rate | ≤8% | 15% |
| Repurchase rate | ≥40% | 25% |
4. Essential skills for online operations
• Short video content: The playback volume of dressing tutorials is 30% higher than that of single product displays
• Live broadcasting skills: "scenario-based description" conversion rate increased by 50% (such as "must-have date")
• Private domain operations: Enterprise WeChat addition rate should remain above 15%
3. Common risk avoidance
1. Inventory risk early warning signals
• Quarterly inventory turnover rate <2 times/quarter
• Proportion of slow-moving items >30% of total SKUs
• Discount rate＞50% of list price for 2 weeks
2. Legal Compliance Points
| Project | Requirements standards |
|---|---|
| Tag information | Must contain: ingredients/safety category/washing instructions |
| Advertising | Absolute terms such as "best" and "number one" are prohibited |
| Return policy | It is necessary to clearly disclose the non-refundable range of special products |
4. Opportunities in the next three months
1. Mid-Autumn Festival and National Day gift-giving scene: launch of limited edition gift box
2. Transitional style for autumn and winter: Thin knitted series will be launched in September
3. Member Day Marketing: Combined with Tmall 99/Double 11 warm-up
By grasping market trends, optimizing operational details, avoiding operational risks, and combining data-based decision-making, the probability of success in the clothing business will be significantly improved. It is recommended to analyze sales data every week, dynamically adjust the product structure, and always maintain market sensitivity.
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