How much does hot pot cost? Analysis of popular topics and consumption data on the entire network in the past 10 days
As one of the representatives of Chinese catering culture, hot pot has always been the focus of consumers' attention. This article combines popular topics and actual consumption data on the entire network in the past 10 days to analyze the per capita consumption range of hot pot, the price comparison of popular brands, and the three major factors affecting the price.
1. Hot topics related to hot pot on the entire network (next to 10 days)
| Ranking | Topic keywords | Popularity index | Related content |
|---|---|---|---|
| 1 | Per capita consumption of hot pot | 85,000 | "Young people complain that hot pot is getting more and more expensive" |
| 2 | Check-in at the internet celebrity hotpot restaurant | 62,000 | "XX hot pot restaurant limited edition desserts cause controversy" |
| 3 | Hotpot takeaway price | 47,000 | “Eating hot pot at home is 40% cheaper than dine-in” |
2. Comparison of structured data of hot pot prices
| Type of consumption | Price range (per capita) | Representative brand/scene |
|---|---|---|
| High-end chain hot pot | RMB 120-300 | Haidilao, Coupou, Banu |
| Mid-range chain hotpot | RMB 80-120 | Xiaolongkan, Tan Ya Blood, Shu Hero |
| Affordable hotpot restaurant | RMB 50-80 | Street shop, hot pot buffet |
| Takeaway/Homemade Set Meal | RMB 30-60 | Guoquan Food and Hema Fresh |
3. Three core factors affecting the price of hot pot
1.Geographic location:The prices of hot pot restaurants in core business districts in first-tier cities are generally 20%-30% higher than those in suburbs. For example, Haidilao in Sanlitun, Beijing is 25% higher than that in stores outside the Fifth Ring Road.
2.Ingredients cost:The recent rise in prices of beef, tripe and other ingredients has directly led to the price adjustment of some hot pot restaurants. Data shows that the wholesale price of commonly used ingredients for hot pot in December 2023 increased by 12% year-on-year.
3.Service value added:The brand that provides free manicure, performance and other services has a significant premium. Under the same ingredients, the price of service-oriented hot pot restaurants is 15%-20%.
4. Consumers’ money-saving suggestions
| Way | Estimated savings | Operation suggestions |
|---|---|---|
| Choose a lunch set meal | 30%-40% | Most brands offer discount packages in the lunch market |
| Member Points Redeem | 15%-25% | Convertible dishes from brands such as Haidilao |
| Off-peak meal | 10%-20% | More discounts on weekday afternoons |
Conclusion:According to the latest statistics, the median per capita consumption of hot pot nationwide was 86 yuan, up 5% from the same period last year. Consumers can choose different levels of hot pot consumption according to actual needs, and at the same time make good use of preferential strategies to reduce expenditure pressure. It is recommended to pay attention to limited-time activities in the brand's official channels to get the best cost-effective experience.
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