What toys are sold on the 4th floor of Pairong Phase 2? An inventory of popular toy trends across the Internet
With the arrival of summer vacation, the toy market has ushered in a consumption peak. As a well-known wholesale market in North China, the variety of products in the toy area on the fourth floor of Bairong Phase II has always been the focus of parents and retailers. This article will combine the hot topics on the Internet in the past 10 days to reveal the latest toy trends on the 4th floor of Bairong Phase 2.
1. Trend analysis of popular toys across the Internet
| Ranking | Toy type | heat index | main audience |
|---|---|---|---|
| 1 | Blind box series | 98.5 | 6-15 years old |
| 2 | STEM educational toys | 95.2 | 5-12 years old |
| 3 | Ultraman cards | 93.7 | 6-14 years old |
| 4 | Magnetic building blocks | 89.4 | 3-8 years old |
| 5 | electronic pet | 85.6 | 7-16 years old |
2. List of hot-selling toys on the 4th floor of Bairong Phase 2
Based on on-site visits and interviews with merchants, we have sorted out the most popular toy categories on the 4th floor of Bai Wing Phase 2:
| area | Main brands | price range | Reasons for best-selling |
|---|---|---|---|
| Area A | Bubble Mart/52TOYS | 39-199 yuan | IP joint models are selling well |
| Area B | LEGO/Bangbao | 89-899 yuan | Strong educational attributes |
| Area C | Kayou/Holly | 5-200 yuan | Prominent social attributes |
| Area D | Xiaomi/Ubicho | 199-1999 yuan | Full of sense of technology |
3. Three major characteristics of toy consumption in summer 2023
1.Education and entertainment: STEM toys account for more than 30% of the market share, and products such as programming robots and scientific experiment sets are in short supply.
2.Enhance social attributes: The average daily sales of Ultraman cards and other trading toys have exceeded 50,000 sets, becoming a new social media for children.
3.Nostalgia on the rise: Classic toys born in the 1990s, such as electronic pets and four-wheel drive vehicles, are once again selling well, encouraging parents and children to consume together.
4. Purchasing Guide for the 4th Floor of Bairong Phase 2
1.wholesale discounts: 30% off wholesale price for purchases of 50 pieces or more of a single product, and some merchants support mixed batches.
2.New product area: New products of the season are updated every Wednesday. It is recommended to arrive before 10 am.
3.Key points for inspection: Look for the 3C certification mark. Electronic products need to be tested on-site for functionality.
4.Traffic tips: Parking spaces in the market’s underground parking lot are tight in summer. It is recommended to take Metro Line 8 to Muxiyuan Station and exit from Exit B.
5. Expert purchasing advice
The latest data from the China Toy Association shows that the summer toy market in 2023 will present the following characteristics:
| age group | Recommended categories | Safety tips |
|---|---|---|
| 3-6 years old | Large particle building blocks | Be aware of swallowing risks |
| 7-12 years old | science experiment set | View chemical ingredients |
| Over 13 years old | Programming robots | Check lithium battery certification |
Merchants in Bairong Phase II stated that the recent average daily shipments of IP derivative toys such as Ultraman Zeta Sublimator, Ye Luoli Fairy Dream series, and Mini Agent Team equipment have exceeded 2,000 pieces. It is recommended to contact the merchant in advance to confirm the inventory before purchasing.
As the "double reduction" policy continues to advance, educational and entertaining toy products are becoming the mainstream of the market. The person in charge of the toy area on the 4th floor of Bairong Phase 2 revealed that a special "school season" promotion will be launched in August, covering more than 200 kinds of products such as school bags, stationery, and educational toys.
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