What brand of coat is good? Popular brands and purchasing guides across the Internet
With the arrival of autumn and winter, coats have become the focus of consumers' attention. This article will combine the hot topics and hot content on the Internet in the past 10 days to analyze how to choose a high-quality coat from the dimensions of brand recommendations, price ranges, user reviews, etc.
1. Top 10 popular coat brands in 2023
| Ranking | brand | price range | Popular models | User praise rate |
|---|---|---|---|---|
| 1 | Max Mara | 8,000-30,000 yuan | Classic camel coat | 98% |
| 2 | Burberry | 5,000-20,000 yuan | plaid cashmere coat | 96% |
| 3 | Ordos | 2000-8000 yuan | Reversible cashmere coat | 95% |
| 4 | ICICLE's Grain | 3000-10000 yuan | Eco-friendly wool coat | 94% |
| 5 | Jiangnan commoners | 1500-5000 yuan | oversize coat | 92% |
| 6 | Bosideng | 1000-4000 yuan | Extreme cold series coat | 90% |
| 7 | Waxwing | 800-3000 yuan | preppy horn button coat | 88% |
| 8 | UR | 500-2000 yuan | Korean style woolen coat | 85% |
| 9 | ZARA | 400-1500 yuan | imitation fur coat | 83% |
| 10 | Uniqlo | 300-1200 yuan | light down coat | 80% |
2. Five key indicators when buying a coat
1.Material selection: Wool content >50% is preferred. For high-end models, it is recommended to choose 100% cashmere or vicuña.
2.Version design: Choose H-type, X-type or A-type according to your body shape. Asians are more suitable for slim tailoring.
3.Craftsmanship details: Pay attention to the stitch density (≥12 stitches per inch) and lining material (cupro wire is recommended)
4.Functional: Users in the north are recommended to choose windproof and waterproof fabrics, while users in the south give priority to breathability.
5.color trends: Caramel, oatmeal and classic black are popular this season
3. Recommended solutions for different budgets
| budget range | best choice | Best value for money | replacement plan |
|---|---|---|---|
| More than 5,000 yuan | Max Mara/Burberry | ICICLE/Ordos | Theory |
| 2000-5000 yuan | Ordos/ICICLE | Jiangnan commoners | OVV |
| 1000-2000 yuan | Jiangnan Buyi/Bosideng | Waxwing | Lily Business Fashion |
| Below 1,000 yuan | UR/ZARA | Uniqlo | GU |
4. Real consumer feedback data
| brand | positive review | Negative review | Repurchase rate |
|---|---|---|---|
| Max Mara | Classic style, high-end texture | Expensive and complex care | 65% |
| Ordos | Good warmth retention and high cost performance | More conservative design | 58% |
| UR | Fashionable style and fast arrival | Fabric is average | 42% |
5. Expert purchasing advice
1.Key points for trying on: Wear the expected thickness of the inner layer to ensure that the shoulders can move freely, and the sleeve length should expose 1-2cm of the inner layer.
2.investment principles: It is recommended to spend 60% of the budget on outerwear, giving priority to classic styles over popular ones.
3.Maintenance tips: Wool coats need to be professionally dry-cleaned, moisture-proof and regularly ventilated when stored
4.Avoid pitfalls in online shopping: Pay attention to the actual tile map, fabric composition list and size details
According to the latest consumption data, the coat market will present two major trends in 2023: First, the market share of domestic high-end brands will increase to 37%, and second, the use rate of environmentally friendly materials will increase by 25% year-on-year. Consumers are advised to find a balance between quality and budget based on actual needs.
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